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Naturally you're likely to have a few questions
before getting started.

We would love to speak with you about Accru so please feel free to reach out and talk to us. Or check out our list below of frequently asked questions.


  • How do I know if the wine I am buying is good quality?
    One of the biggest obstacles when buying wine is quality and provenance. That’s why we’ve implemented a money back guarantee. Either the assets that you buy through us boast exceptional provenance and quality, or we’ll give you your money back.
  • How long should I hold my wines for?
    Your portfolio will be tailored to suit your timeline requirements. As it is a medium to long term investment, approximately. 3 years is the minimum time to hold.
  • How often will I hear from you?
    It is your choice to be as hands on or hands off as you wish. From our side, we make a conscious effort to contact the entire Accru. family on a monthly basis with industry updates or offers to buy, sell or consume.
  • Can I drink my wine?
    Of course you can. Remember, it’s yours and you own it so you can do as you please. All we ask if that we can provide some guidance on if it’s a good idea to consume a wine at that specific time – most wines cannot just be consumed at any point. Wine is made to mature over time and to be appreciated fully and as the producer intended, they should be consumed only at certain times or during the ‘consumption window’. If it’s too early or the value has grown significantly, it could make more sense to continue to hold or identify a strategy to sell it on.
  • Do I need insurance?
    Yes. Luckily, we arrange this with a third-party insurance provider and the cost is included in our fees. Should you wish to store your wine in your own bond account, you will need to arrange separate insurance cover.
  • Where will my wine be stored?
    In a dedicated, purpose-built storage facility. The storage of your wine is arguably the most important element of what we do, and so we are very specific about how and where it is done. Left to us, your wines will be held in the optimum conditions to ensure that when you come to sell, they are in perfect condition. Temperature, humidity and sunlight control are just a few things that need to be considered.
  • Can I add to my portfolio?
    Of course! We encourage you to develop a fully rounded and varied portfolio to ensure stability and maximum profit earning potential. To do this, it’s certainly worth considering future additional allocations to capitalise on certain wines that become available at different times. This is especially the case if you are a very long-term collector or are interested in acquiring wines before they’re bottled (known as en-primeur).
  • What are the risks?
    For all the benefits, there are some risks. Firstly, it’s important to be reminded your capital is always at risk when investing. Secondly, because wine is tangible it requires a physical buyer to purchase before funds can be returned. Therefore, it’s not as simple as clicking a button and releasing funds. If patience is applied, and the portfolio is allowed to be managed as it was intended, then the investment can prove to be relatively liquid. It is, however, not as liquid as stocks or shares that can be sold in an instant.

Book a meeting

Get in touch with us to learn more
01622 233 023

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